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PCD CORPORATIONS
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Join date: Mar 5, 2026
Posts (3)
Mar 26, 2026 ∙ 8 min
The Upsell Stack We Use Across Every Brand We Own and How It Compounds AOV From the First Purchase
CACs are rising. CPMs are rising. ROAS is falling. The brands that survive this environment are not the ones spending more on acquisition. They are the ones extracting more value from every customer who lands on their store.
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Mar 14, 2026 ∙ 11 min
How One of Our Own Portfolio Brands Taught Us When to Use Subscriptions vs Volume Discounts and What It Did to Customer Lifetime Value
Most DTC brands approach average order value and customer lifetime value as separate problems. Increase AOV with volume discounts. Improve CLV with email. Run both in parallel and hope they compound. That is a reasonable starting point but it is not a system. It is a collection of tactics.
One of our own portfolio brands taught us something more useful. It taught us that the mechanism you use to increase AOV has a direct and measurable effect on CLV.
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Mar 5, 2026 ∙ 9 min
How We 3x'd the Conversion Rate of One of Our Own Portfolio DTC Beauty Brands by Rebuilding the Product Page
When we built out this beauty brand as one of our own portfolio DTC brands, the conversion rate was sitting at roughly 1%. Not catastrophic, but not a business either. Some months we broke even. Some months we made a small profit. The brand had a good product, a real customer base, and genuine potential. What it did not have was a product page built to convert.
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